PELICAN DAYPACK
Fiska Media hired me to shoot Pelican’s new Dapypack cooler bags in real-world, field-tested conditions. The brief was to show the bags used and abused—everyday, salty environments where durable, no-frills design matters. Pelican’s philosophy — building the most durable gear for any situation —matched my creative approach, so the assignment focused on honest storytelling: product-in-use shots that highlight rugged construction, purposeful details, and how these bags perform in tough outdoor settings.
Pelican Products has a much smaller start than most realize. Founder, Dave Parker, was obsessed with diving first. Then, in 1976 he realized his SCUBA missions required a level of equipment and protection that didn’t yet exist. And so, he and his wife Arline created Pelican – born from real needs, built for real missions. That same authentic purpose still drives them today, as they continue to be the leader in protective solutions.