DREW CHICONE
Client: We want to tell the story of Drew Chicone in his natural habitat — the mangroves, the beach, the kitchen, and in the fly tying lab. Although Chicone is an Astral archetype, we don’t want this to be an Astral story, we want it to be a Chicone story. Think you can make this happen?
Creator: 100%. We’ll follow Chicone through his different worlds and make sure the story feels authentic and immersive while keeping Astral tied in to the story, but not the focal point.
Astral began on a biodynamic farm. In a lot of ways, they still try to operate like a farm. Only now they’ve got two farmhouses (HQs), one on each coast, and have over two decades of history disrupting the outdoor industry.